San Diego-based High Style Brewing Company has launched Coastal Haze, an alcohol-free, cannabis-infused beer.
Inspired by pale ale recipes, Coastal Haze is craft-brewed using Cascade and Amarilla hops and infused with 10mg of THC extract, the key psychoactive ingredient in cannabis.
High Style said the “crisp and refreshing” brew has a far lower calorie count than traditional beer due to the removal of alcohol. Most consumers should feel the onset of the effects of the beer in 20 to 30 minutes.
“A one- to two-hour delay from consumption to onset of effects was unacceptable to us,” said Lyden Henderson, High Style COO. “We believe that our consumers deserve a ‘self-regulating’ product, where they know by the time they finish their first High Style whether or not their individual tolerance will allow them to responsibly have another.”
He added: “Getting to market has been quite the process. However, we want to thank the California Department of Health and Bureau of Cannabis Control for their communication and guidance in helping us bring the first state-certified product in this new category to California.
“The reception and feedback we received at our launch event were phenomenal. The dispensary sold out of their initial order of Coastal Haze that night.”
Coastal Haze will soon be available in licensed dispensaries across California, with expansion planned to other legal markets in the future.
High Style is now looking to release a 5gm THC version of Coastal Haze in the first quarter of this year and is experimenting with various recipes to determine what style of beer will inspire its next release.
© FoodBev Media Ltd 2020
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