Its ‘British Beef Guaranteed’ labels are being rolled out across its fresh and frozen beef products this month.
“In recent months, it has become apparent that there is an increased focus on British-farmed products,” said Holland’s spokesperson David Girdler. “We wanted to ensure our customers know that Holland’s beef products are made with 100% British Beef. By clearly demonstrating a ‘British Beef Guaranteed’ message on-pack, we believe that this will give shoppers confidence [in] our products.”
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