Halo Foods has launched its new Honey Monster multigrain honeycomb cereal containing less sugar than the traditional Honey Monster Puffs product.
The new breakfast product will be packaged in a 300g box and will launch nationwide next month with a recommended retail price of £2.29 per box.
Halo Foods marketing director Andy Valentine said: “The introduction of Multigrain Honeycomb signals our next step on the ongoing journey for health reformulation and to promote Honey Monster Puffs products as part of a healthy and active lifestyle.”
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