IBWA’s complaint, which was filed in the US District Court for the Eastern District of Virginia, notes that Zero Water has improperly disparaged the quality, safety and cost effectiveness of bottled water in comparison with its own products, and has made false and unsubstantiated claims about the capabilities of its products.
Zero Water claims that its products ‘remove 100% of detectable dissolved solids’ and falsely suggests that the absence of all total dissolved solids (TDS) creates a healthier, cleaner, tastier water.
In its lawsuit, IBWA points out that TDS is not an indicator of water quality or contamination, as Zero Water insinuates. Rather, it is an innocuous collection of minerals commonly found in water.
According to IBWA president, Joe Doss, “Total Dissolved Solids mainly affect the taste of water and have not been shown to produce adverse physical health effects. In fact, the World Health Organization (WHO) has reported that certain concentrations of TDS may even have beneficial health effects.”
Read the full IBWA statement here.
Source: International Bottled Water Association
© FoodBev Media Ltd 2024