As part of the agreement, each of Icelandic Glacial’s four different bottle sizes, including the 750ml sport-cap design, will be available across the resort in numerous locations and branded coolers.
“Our brand has become a firm favourite with a number of world-class resorts and hotels over the past year,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “However, being the official water of a location as breathtaking as Squaw Valley US is truly wonderful. As an Icelandic brand, our entire identity is based around purity, style and nature. Squaw Valley is a resort that encompasses all of these elements, creating a perfect fit our water.”
“Squaw Valley US is proud to offer Icelandic Glacial throughout the resort, giving our guests a taste of a truly ice-cool water,” said Scott Rutter, director of food & beverage for Squaw Valley US. “The purity, taste and environmental nature of the brand perfectly complements the Squaw Valley experience and is appealing to our active guests looking to quench their thirst after a day of challenge and mountain excitement.”
Source: Icelandic Glacial
© FoodBev Media Ltd 2020
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