Icelandic Provisions has expanded its skyr portfolio in the US with four new flavours that took nearly two years to develop.
Three variants have been added to the company’s Krímí range: cold brew, pineapple coconut and lemon. Blackberry boysenberry joins the traditional 1.5% milk fat range.
The cold brew variant was developed in partnership with Icelandic coffee roastery Te & Kaffi to create “an authentic Nordic twist on a wildly popular American flavour”.
“As the appetite for authentic Icelandic skyr continues to soar in the US, we have been eager to extend our flavours to include more uniquely Nordic flavours and we are excited to introduce new varieties to both the traditional and whole milk Krímí lines,” said John Heath, chief innovation officer at Icelandic Provisions.
“Working with Te & Kaffi on this brand new flavour profile in the US allows us to stay true to our Icelandic roots yet satisfy a desire in the market for a true cold brew coffee skyr. We worked with them for almost two years to get it right.”
Blackberry boysenberry is the latest addition to Icelandic Provisions’ traditional 1.5% milk fat range.
Halldor Gudmundsson of Te & Kaffi added: “It was important to us to provide a great-tasting product for this coffee-derived skyr that is clean on the palette and represents our roasting profiles. Each small batch of coffee goes into a concentration process using Icelandic water and submerges in the cold water for at least 24 hours, which gives its clean and unique taste.
“This process creates a unique product every time and mixed with skyr that tastes like home means that Icelandic Provisions is the perfect partner for our specialty product.”
The new flavours are permanent additions to Icelandic Provisions’ portfolio and debut across the US this month.
The traditional 1.5% milk fat skyr is available with a suggested retail price of $1.79-$1.99 for 5.3oz and the Krímí varaints cost $1.99 for 4.4oz.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 11 June – enter now!