The association sees Iceni, which is bottled at source in South Cambridgeshire, become the sole water provider to Team England over the next two years, supporting all major badminton tournaments held in England during this time.
Commenting on the sponsorship, Brett Fleming-Jones, MD of Iceni Water, said: “We’re delighted that Iceni has been selected by Badminton England to be the ‘Official Hydration Supplier’ to Team England, which features our nation’s elite badminton players. We believe the Iceni brand to be the perfect fit for this high pace sport.”
At the major events, Iceni will have fully branded fridges positioned on the courts in full view of the cameras. Iceni will also have advertising opportunities at the National Badminton Centre in Milton Keynes for the duration of the sponsorship, and the players will be drinking Iceni throughout.
Source: Iceni Water
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