Children’s immunity fruit water range Nurture has secured new listings with online supermarket Ocado and airline EasyJet, according to brand owner IMune.
The drinks will be available to order through Ocado and on all EasyJet flights from this month, having launched exclusively in 450 of the largest Tesco stores almost one year ago. The company has also signed distribution agreements with several new wholesalers including CLF, Marigold and Suma.
Nurture contains a special blend of nutrients to provide pre-school kids with a daily immunity top-up, with ingredients that are key to children between the ages of two and five. Available in strawberry-cherry and orange-pineapple flavours, the drinks are packaged in 200ml pouches with new spill-proof spouts and retail for between £0.79 and £1.19 for a single pouch, or £1.99 for a pack of four.
The range was launched at a time when figures from Britvic showed that the UK’s water plus category was pushing £215m, with 90% of consumers claiming to be interested in food and drinks with immune health benefits, according to a survey from Datamonitor Consumer.
IMune CEO Derek Sanders said: “We believe in nurturing naturally, and created Nurture for parents who feel the same. With listings in two of the UK’s largest food retailers as well as one of the most popular airlines, we feel Nurture has demonstrated that parents want innovative solutions to boost the diet and health of their children. Children love Nurture because it tastes delicious, and parents are purchasing Nurture because of its immunity health benefits and on-the-go convenience.
“Kids miss 16m school days a year because of colds and flu. Boosting kids’ immune system is a priority for parents and Nurture has been specially designed to respond to this demand. It is appealing to children and also packs all the key nutrients that a child needs for a healthy defence. It offers a direct alternative to sugary, additive laden fruit drinks which children may like but which have very little nutritional benefit.”
© FoodBev Media Ltd 2020