The new pots will join existing flavours mexican chipotle chilli, caribbean jerk and thai coconut curry – all of which have been improved for the re-release.
Innocent veg pots contain no artificial colourings or flavourings. The development and packaging of the new range was completed by an in-house team at Fruit Towers.
A host of marketing activity, including a partnership with the Evening Standard, digital initiatives, in-store promotions and POS activity will accompany the relaunch.
Paul Brown, general manager for Innocent Food, said: “We have been working really hard in the innocent kitchen to create a revamped food range that provides consumers with a variety of different taste options – whether it’s our spiciest ever veg pot, the indian madras, or the comforting British inspired pearl barley veg pot – whilst ensuring the range is a truly healthy option. We’re really proud of what we’ve developed and hope that consumers love them as much as we do.”
Source: Innocent Food
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