A new report exploring innovating in the yogurt category has identified seven key themes that driving global product development in yogurts.
The seven themes – reduced-fat or fat-free, reduced-sugar or sugar-free, child-oriented, gender-specific, indulgence, probiotic, and high-in-protein – have been explored in a new report from food and drinks industry consultancy Zenith International.
“These seven are the main trends driving most product development and innovation worldwide,” said Zenith chairman Richard Hall.
“Yogurt has been a highly innovative category over the past decade, catering for an increasing range of consumers and consumption occasions. The market has diversified substantially, with particular growth in Greek yogurt, yogurt drinks and now savoury yogurts.
“Our new report is a valuable guide to anyone already in or considering entry into the yogurt market with a view to providing innovation and added value to consumers.”
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