Intersnack Group subsidiary KP Snacks has bought Popchips Ltd, which owns and operates the Popchips brand in Europe.
Popchips Ltd is a subsidiary of parent company Popchips Inc, which will continue to own and operate the brand in North America and other international markets.
The deal follows on from KP’s acquisition two months ago of Tyrells from The Hershey Company. The purchase included the Aroma Snacks business in Germany and Yarra Valley Snack Foods in Australia.
Speaking of the Popchips move, KP Snacks CEO Mark Thorpe said: “Popchips is a fantastic addition to the KP business and, coming hot on the heels of our recent Tyrrells acquisition, we believe it significantly strengthens our permissible and better for you propositions, enabling us to offer customers and consumers snacks for every occasion.
“Will Bowler (managing director of Popchips Europe) and the Popchips team have done a great job growing the brand and its distribution over the last few years.”
Will Bowler added: “We are really excited to be joining the KP Snacks portfolio and the Intersnack Group. With their deep expertise and support, KP Snacks will help us build on our strong momentum as we expand the Popchips brand further in the UK and throughout Europe. We believe this will be a fantastic step forward for the brand and will benefit both our snackers and customers alike.”
Popchips co-founder Keith Belling said: “The rapid growth and success of the Popchips brand in the UK, which we launched in 2012, has been nothing short of phenomenal. That success has created a unique opportunity for us to enter in this transaction with Intersnack Group, who will continue to elevate the brand to benefit snackers across Europe, as well as enable us to focus on Popchips’ momentum in North America as well as opportunities in other international markets.”
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