KP Snacks’ Popchips adds new spicy flavour to range

KP Snacks has launched a new spicy flavour for its “better-for-you” brand, Popchips.

Popchips Hot & Spicy is a light and crunchy snack designed to attract new shoppers to the healthier snacking category. The new snack contains less than 100 calories per serving and is suitable for vegans.

Dayna Riordan, Popchips brand team, said: “We are really excited to be expanding the Popchips portfolio with such a punchy flavour that is set to bridge the gap between mainstream and better-for-you by appealing to shoppers looking for a light snack with a real flavour kick. With both the spicy flavour profile and healthier snacking segment growing, Popchips Hot & Spicy is well-positioned to drive sales for retailers.”

Popchips Hot & Spicy is available for £1.00 in a 23g single format and £2.25 in an 85g sharing format.