Bill Bruce interviews Heavenly Tasty Organics operations manager, James Blair, about the brand’s move into ambient products, at Dubai’s Gulfood 2015 exhibition.
Mr Blair explained that the brand wanted to expand on the products the company had already produced in the frozen and chilled categories, while staying away from the traditional trends of the ambient, savoury meal, baby food pouch category. Utilising ingredients such as spinach, kale and coconut milk, the company has positioned itself as a healthy food brand for young children.
Heavenly Tasty Organics was founded by Shauna McCarney-Blair, soon after her first child was born. The entrepreneur couldn’t find suitable, fresh, organic baby food that catered to her child’s food allergies and as a result, Heavenly tasty Organics was born.
Recorded, produced and hosted by: Bill Bruce and Darren Wood
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