At Brau Beviale 2019, FoodBev’s senior editor Bryony Andrews spoke to Steffi Lenz, O-I’s innovation project manager about O-I Expressions, its glass personalisation service
Lenz discusses how O-I’s digital printing technology taps into the personalisation trend.
The digital technology prints directly on glass and offers customers different patterns, colours and textures that can ‘capture emotion’.
O-I continues to promote glass as a sustainable material for the environment, ensuring that its service doesn’t affect the recyclability of the product.
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© FoodBev Media Ltd 2020