A pair of Californian inventors have started a new campaign on crowdfunding platform Indiegogo to fund the launch of their chewable coffee cubes.
Go Cubes is a range of gummy confectionery made using real cold brew coffee, and is the brainchild of Stanford graduates Michael Brandt and Geoffrey Woo. Available in pure drip, mocha and latte flavours, each cube contains half a cup of coffee and works out at least $0.50 cheaper than a Starbucks coffee when bought as a box of 20 four-count packs.
The convenient coffee alternative is also formulated for performance: each cube provides 35 calories and contains 50mg of caffeine, 100mg of L-Theanine, 125% of the daily guideline amount of both vitamin B3 and folic acid, and 500% of the recommended amount of vitamins B6 and B12.
If Go Cubes are successfully funded, Brandt and Woo expect to create a full batch by October and ship to investors during November. At the time of writing, it had raised more than $10,500 from 281 individual investors during its first eight days, having set a funding goal of $20,000.
Michael Brandt and Geoff Woo set up parent company Nootrobox a year ago.
Due to Indiegogo’s flexible funding feature, the company will receive all of the money raised regardless of whether or not it reaches the target.
Go Cubes co-founder Geoffrey Woo said: “Go Cubes are awesome because they blend the yumminess of coffee with the snackability and convenience of gummy bears, and the science and effectiveness of nootropics or brain enhancers.”
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