Irish craft brewer adopts Beatson Clark embossed bottle design

Irish craft brewer Boyne Brewhouse has adopted a new embossed bottle from glass manufacturer Beatson Clark for its range of craft beers, which will be principally aimed towards the export market.

Boyne Brewhouse has been using Beatson Clark’s 500ml amber tapered beer bottles since it started production at its new brewery in the Boyne Valley last November, but has now added embossing to the 500ml bottle to make it unique to the brewer. Beatson Clark has also created a bespoke 330ml version of the bottle with similar embossing, with the name of the brewer appearing on the shoulder of both bottles and the words “brewed in the Boyne Valley” embossed around the base.

Peter Cooney, export sales director for Na Cuana, the parent company of Boyne Brewhouse, said: “We launched our brewery last November and we’ve installed a bottling line and canning line which is now the most advanced packaging hall in Ireland.

“We liked the shape of Beatson Clark’s stock bottle so we started using the tapered beer bottle before deciding to emboss that bottle in order to put our stamp on it.

“We then asked Beatson Clark for a 330ml bottle in the same shape with similar embossing. We currently use two plain Beatson Clark bottles for our Devil’s Bit mountain cider and Four Keepers craft cider but we will soon be embossing these too, and more of our brands will follow suit in the future.”

Boyne Brewhouse is targeting sales in the US and 14 other overseas markets this year.

Lynn Sidebottom, sales and marketing director for Beatson Clark, added: “It was quite straightforward for us to add embossing to the 500ml beer bottle. When we subsequently produced a 330ml embossed version we agreed with Boyne Brewhouse that we could add a plain version to our general sale range.

“This meant that for both the 500ml and the 330ml bottles Boyne Brewhouse only had to pay for the finish moulds and we have a plain version to add to our extensive general sale range.”