Italian soft cheese maker Nonno Nanni will launch in the UK for the first time through a distribution partnership with AJA Portfolio Brands.
Nonno Nanni, which controls almost a quarter of the market for quality stracchino in its home territory, processes in excess of 60,000 tonnes of fresh milk every year. Described as creamy with a “richness and satisfyingly soft texture”, Nonno Nanni can be stirred through soup, pasta or risotto, served in salads or used as an ingredient for desserts such as cheesecake, the brand said.
The business’ success at home, it added, can be attributed to the family’s ongoing commitment to maintaining meticulous standards and operating in an environmentally sustainable and socially responsible manner, supplemented by leading-edge technology that helps the business to harness the nutritional properties of its milk.
It will now seek to grow awareness of its variety of products in the UK.
Silvia Lazzarin, head of marketing and communication for Nonno Nanni, said: “We have a very loyal following at home, with more than a 20% share of the Italian stracchino cheese market by value. In recent years the brand’s presence has expanded into a number of neighbouring European countries. As exports have continued to develop, we are now introducing Nonno Nanni to the UK. We are keen to demonstrate how wonderfully versatile and great tasting our soft, fresh cheese is and are looking forward to showcasing our products to both the retail and the foodservice sectors in Britain.”
AJA Portfolio Brands’ James Mckeown added” “I lived in Italy for 16 years and Nonno Nanni is one of the most recognisable dairy brands. They have something unique to offer outside of Italy and there is space in the UK market for their soft, fresh cheeses. I appreciate their values and how they operate – sustainability is a key part of their ethos. In my experience the response to the range has been overwhelming positive. Everyone loves Italian food and after building a presence in Germany the focus for the next 18 months will be on Britain.”
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