The new pulled pork variant extends Kings Elite's existing range of beef jerky and biltong.
Kings Elite Snacks has launched a new pulled pork variety of its high-protein jerky – the first variety of its kind to be introduced to the UK’s sports nutrition market.
The new low-calorie cured meat snack is made from British and Irish pork and – unlike other tough, hard and chewy beef jerkies, the brand said – featured a soft and delicate texture.
The flavour extends the brand’s existing range of barbecue beef jerky and rib eye biltong, which contain a minimum of 30% protein per pack. Available in 40g size formats, the snacks retail for £1.99. The biltong variant contains 50% protein in each pack and less than 1.3g of fat.
Beef jerky is gaining ground within the sports nutrition market as a more appealing alternative to high-protein powders and beverages. Kings Elite was founded by a team of rugby union internationals, including former England captain Mike Tindall, in response to the bland and unadventurous high-protein offering available to elite athletes. The company said that its new range delivered an “an ideal supplement for training or for healthy snacking and will satisfy health-conscious consumers’ appetite for delicious guilt-free gourmet snacks”.
Elite Sports nutritionist Ed Tooley said: “The Kings Elite Snacks range offers great tasting, natural protein-based snacks with no unwanted additives such as E numbers or MSG. It is a fantastic snack that my world class athletes love to consume.”
Kings Elite Snacks founder and director Charlie Simpson-Daniel added: “We set up Kings Elite Snacks in response to the bland, high-calorie protein bars, that as professional athletes we had to eat everyday as part of our planned diets.
“We are incredibly proud of what we have created as we see our product range as somewhat revolutionary in its approach to the UK snack category. As we are able to offer consumers natural and delicious snacks that have superior nutritional values to sports supplements making snacking a completely guilt free experience!”
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