The $2.695bn acquisition strengthens Kellogg Company’s competitive position in global snacks.
John Bryant, Kellogg Company’s president and chief executive officer, said: “In Pringles, Kellogg has acquired a terrific business, with exceptional employees, world-class manufacturing facilities, iconic brand awareness, and a tremendous platform for growth.
“The addition of Pringles to our portfolio significantly advances the company’s strategic goal of building a global snacks business on par with our global cereal business, and expanding our global footprint.”
The Pringles acquisition nearly triples the size of Kellogg Company’s international snacks business.
Source: Kellogg Company
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