Kellogg to launch Eggo-inspired eggnog liqueur

The Kellogg Company has partnered with Sugarlands Distilling Co to launch an eggnog liqueur, called Eggo Nog, under its Eggo brand.

Eggo Nog Appalachian Sippin’ Cream, which has a 20% abv, is a rum-based liqueur blended with cinnamon and nutmeg flavour notes.

Joe Beauprez, marketing director for Eggo, said: “We created Eggo Nog to give parents a delicious way to indulge in some well-deserved ‘evening me time.’ Paired perfectly with our Eggo Thick & Fluffy Waffles – maybe even topped with a dollop of ice cream – Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year.”

Sugarlands’ master distiller, Greg Eidam, added: “We’re very excited to partner with an iconic brand like Eggo to create this fun and festive version of our popular Appalachian Sippin’ Cream. Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle.”

Eggo Nog will be available in select retailers nationwide.