KFC will unveil its new UK concept store in Bracknell today. The entirely refurbished Berkshire restaurant represents the future of interior design for KFC, which has over 870 stores across the UK.
The renovated KFC features exposed ceilings and textured brick-effect walls across its two floors, as well as photographs and illustrations from commissioned artists. Customers can relax in an informal and stylish setting, featuring butcher’s block and timber plank kitchen tables, low-hanging copper light fixtures and loose furniture. KFC red is used sparingly as an accent colour, appearing in feature areas such as the odd leg chair, feature lighting and graphics.
The renovation is design-led and functional, including a back-of-house redesign that allows speed of service to be much quicker. KFC’s first ever semi open-plan kitchen will also enable diners to see their food being hand-prepared.
The makeover has been delivered by design agency R&R and new in-house creative design manager Jade Swaby, who joined from architect and design agency Edge.
“KFC was designed with sharing in mind and the new design in Bracknell was inspired by families and friends coming together around the kitchen table to share freshly made food,” said Jade Swaby. “We wanted the design to reflect the fact that, unlike many ‘fast food’ restaurants, at KFC cooks prepare and make fresh food, from scratch, every day, so the sense of the kitchen being the heart of the home really influenced the authentic, inviting design. You can feel the openness and warmth from the moment you step through the door and we hope that customers feel at home in the new restaurant.”
A further two stores in Exeter and Reading are undergoing similar renovations and the company plans to roll out the new design concept nationwide from March 2015.
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