Kingsland Drinks has launched Shorn Fizz sparkling wine in the UK, with a debut listing with wine merchant Oddbins.
Hailing from premium vineyards in world-renowned regions of New Zealand, Shorn was inspired by a passion for quality and individuality, Kingsland Drinks said. As one of the core brands within the company’s portfolio, it has built on the Shorn range by releasing a carbonated format that makes use of the recently installed carbonation line as part of its bottling operation in Manchester.
The decision to invest in the line was a response to the rising demand for sparkling wine in the UK, and its installation made Kingsland the first company to carbonate still wine in the UK, as FoodBev reported in April.
Oddbins buyer Ana Sapungui said: “We know that Kingsland Drinks prides itself on innovation in the category – and the carbonation line is a clear proof point of that. We are delighted to work with such a forward-thinking partner and to be able to offer our customers great-tasting new products. We feel confident in the listing of Shorn Fizz, as consumer spend on non-prosecco sparkling wines is set to rise this year.”
Neil Anderson, marketing director for Kingsland Drinks, added: “At Kingsland we are constantly building insight and developing our capability as a business. The listing of Shorn Fizz in Oddbins represents our total commitment to being a full service provider within the wine trade – our own sourced, carbonated, bottled and branded wine. As the UK industry continues to develop, Kingsland strives to evolve and we look forward to developing our partnership with Oddbins.”
Shorn Fizz will be available at Oddbins nationwide and will be priced at £8.75.
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