Kombucha brand Revive has raised $7.5 million in Series B funding, led by investment from Peet’s Coffee.
The brand, which makes naturally fermented beverages containing live probiotic cultures, will be able to use the investment to grow its brewery operations and expand distribution across the US.
Through its relationship with Peet’s Coffee, Revive kombucha will be delivered via Coldcraft, the coffee company’s chilled direct-to-store delivery network. The partnership will help to ensure that Revive reaches new consumers at the peak of its freshness and taste, with Coldcraft – the only company-owned chilled distribution network in the coffee industry – already distributing Peet’s and Stumptown-branded cold brews.
Eric Lauterbach, chairman of Coldcraft and president of consumer for Peet’s Coffee, will take a place on Revive’s board.
“We are delighted to partner with Revive Kombucha, a company that shares a similar handcrafted approach to Peet’s Coffee,” Lauterbach said. “Our investment reflects our belief in the strength and promise of the Revive brand and our own mission to build an outstanding portfolio with multi-channel reach. In so doing, we will enable Revive to better engage with its customers and accelerate its business.”
Revive co-founder and CEO Sean J Lovett added: “Our culturally aligned partnership with Peet’s Coffee, a beloved San Francisco heritage brand, will provide Revive kombucha with a support system to fulfil our goal of reaching the millions of people demanding tasty and healthy beverage offerings. With this investment, we can continue our commitment to innovative individualised brew batches and natural fermentation methods to create unique kombucha beverages that spotlight the true stars of the show, our premium ingredients.”
Fellow co-founder Rebekah Lovett said: “We are proud of our ability to scale within a start-up culture. Our focus has been on building and expanding the brewery while maintaining our in-house production, ingredient-focused approach, and ability to experiment with sustainable initiatives. We are very excited that this new partnership with Peet’s Coffee will help us take this very organic operation to the next level.”
Founded in 2010, Revive Kombucha is organic, non-GMO, Fairtrade-certified, ethically sourced and raw. The product is distributed across the majority of US states at retailers like Trader Joe’s, Whole Foods, The Fresh Market, Wegmans, and Safeway.
© FoodBev Media Ltd 2024