Hawaii-based antioxidant juice and nutritional supplement maker KonaRed Corporation has announced the release of the first of three new performance powder formulas based on the functionality of its signature CoffeeBerry coffee fruit ingredient.
Delivered in stick pack form in 30-count tubs, the formulas include high-performance ingredients that are focused on energy, brain health and immunity, the US-based producer said. They will launch first in KonaRed’s home state of Hawaii, before being made available through the company’s website.
It has also enlisted Dustin Dillberg as an advisor and formulator, having built a strong relationship with the health expert over a number of years.
Speaking about the applications of the new ingredient, Dillberg said: “I am very impressed by the KonaRed’s coffee fruit and its uses in functional medicine. I am confident the science will continue to confirm what I have been seeing in clinical practice, which is KonaRed’s coffee fruit benefiting cognitive and immune function, cellular energy pathways, and the overall sense of well-being.”
“As we move forward and expand our product offerings, it is vital to have someone like Dustin help make them as healthy and beneficial as possible,” KonaRed CEO Shaun Roberts added.
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