Kopparberg has launched a multi-channel marketing program in time for summer, which will showcase its range of frozen fruit cider pouches.
Focusing on the new products, the campaign will cover experiential, press, social media, digital and outdoor activity and forms part of a wider summer marketing effort, into which the Swedish company has invested £5m.
It features photography of an ice sculpture of a pine tree, draped with strawberries, limes and elderflowers to represent the flavours in Kopparberg’s two frozen variants. The monument also underlines the ice cold refreshment that the frozen fruit cider pouches offer, the brand said. The centrepiece was sculpted from real ice and photographed by Ben Stockley, while the creative was developed by London-based 18 Feet & Rising.
We first reported on the launch of the summer-oriented products in April, with Kopparberg aiming to “provide the ultimate mix of invigorating fruity flavours and absolute refreshment”.
Kopparberg brand manager Jodie Alliss said: “Following the launch of Kopparberg frozen fruit cider across various UK stores last month, we’re thrilled to be supporting our new and innovative product with an eye-catching creative campaign. The launch means we can offer our fans an even more refreshing option from Kopparberg this summer.”
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