Meat and poultry snacks manufacturer Krave Pure Foods has entered into the vegan market with its new plant-based jerky.
The new product adds to Krave’s existing portfolio of ‘better-for-you’ snacks that includes flavoured gourmet beef, turkey and pork cuts. It marks the company’s first departure from meat products as it aims to evolve with dietary needs and appeal to flexitarians.
Made from peas and fava beans, the vegan jerky contains 8g of protein per serving and features two flavours: Smoked Chipotle and Korean BBQ.
According to Krave, its plant-based jerky features a taste and texture similar to that of Krave Gourmet Meat Cuts.
The Texas-based company has also introduced pork rinds as it aims to provide a snacking option for keto dieters. Krave Pork comes in two flavours: Chili Lime and Al Pastor Taco.
“With the growing number of snacking occasions and evolving nutritional expectations placed on those snacks consumers are dramatically altering the way we think about innovation,” said Jimmy McClain, Krave’s brand manager.
McClain added: “Nowhere are these changes more evident than the demand for plant-based products and the adoption of specialised diets like paleo and keto.
“Krave Plant-Based Jerky and Krave Pork Rinds are a direct response to what our consumers have been asking for: more portable snacks tailored to their specific diets that provide clean fuel throughout their busy days.”
In 2015, Krave was acquired by The Hershey Company as the latter aimed to tap into the growing meat snacks category.
Krave’s Plant-based Jerky and Pork Rinds are available on Amazon and in stores nationwide for an RRP of $5.99 and $3.49 respectively.
© FoodBev Media Ltd 2019