Under the agreement, Krispy Kreme’s newest international franchise partner expects to develop 23 stores over the next five years.
“Haiya Group is one of the leading retail companies in Guangdong and has been operating a variety of successful retail businesses in Guangdong for more than 20 years,” said Jeff Welch, Krispy Kreme president – International. “We are pleased to welcome Haiya Group to the Krispy Kreme family.
“Guangdong is the largest consumer market in China, and we believe Haiya Group’s unique and sound understanding of the Chinese consumer will be a vital asset in successfully establishing and building the Krispy Kreme brand throughout this important province. We look forward to working with Huilong Tu to bring the one-of-a-kind Krispy Kreme experience to the people of Guangdong.”
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