UK-based packaging designer The Label Makers has created a two-layered reverse label design for Welsh beverage brand Snowdonia Spirit Company.
Featured on the brand’s Eryri Snowdonia Gin, the bottles aim to convey the rich history and mythology of the Snowdonia region of Wales.
A trio of expertise was called upon to make this particular brand style and label creation come together. Atommedia created the branding on the front label, which features references to the botanicals used in the distilling process. The reverse label, seen through the bottle contents, is a painting of Snowdon by landscape artist Alan Rankle. The Label Makers completed the process by laminating both parts of the label together to form one. A branded tamper seal was also produced.
Mike Trevena of The Snowdonia Spirit Company said: “This has been a highly gratifying project overall, with all parties fulfilling their respective roles admirably.
“With the spirit being available online and at selected stockists, the market response has been exceptional. We look forward to working with The Label Makers again in respect of line extensions and different bottle sizes.”
The Label Makers sales director Kevin Lyons added: “Once again we have shown that we can utilise our knowledge and experience to the full in determining a certain direction for a client.
“The Snowdonia Spirit Company had a clear concept for label in mind and looked to us to help them pull it off. Given the response that the brand has had since release, I’m confident that we’ve achieved that.”
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