Le Herbe – the premium brand behind lines of cannabis green tea, iced coffee and water – has expanded its ready-to-drink range with the launch of new cannabis cocktail mixers.
The new range of beverages will feature local organic ingredients combined with sun-grown cannabis, distributed in in legalised states across the US. Le Herbe cannabis cocktail mixers can be simply poured on the rocks, served as shooters and shots, or mixed with spirits for the perfect cocktail, the brand said.
Batch #55 will be the first of many non-alcoholic cannabis cocktail mixers to be released and includes vibrant notes like smoked citrus, cloves, cardamon, and maple water for a refreshing everyday drink. The cannabis mixer concept is the first of its kind and includes a pre-built emulsion system that is ready for dilution. The artisan blends are infused with activated cannabinoids like tetrahydrocannabinol (THC) and cannabidiol (CBD), which Le Herbe claimed would help contribute to a healthy mind, body and spirit. The strength of the 50ml drinks will range from 10-50mg of cannabis sativa L and will need to be sampled slowly to find the proper dosage for personalisation. The drink will take effect within 30 minutes and last “for several hours”.
Le Herbe is based in Seattle, Washington, where the regulated use of cannabis was legalised in 2012. In all, only four states have legalised cannabis for recreational use, but attitudes towards the drug are generally regarded as becoming more lenient.
The new mixers were designed with bartenders, mixologists and dinner party hosts in mind.
“The great men and women who prepare these drinks want to add cannabis to their drink menu, but don’t have the time or expertise to create cannabis formulations that taste good and function properly,” said Marc LaRoche, CEO of Le Herbe. “We are more than happy to help out the craft cocktail scene because our cannabis cocktail mixer is all-natural, third-party lab-tested for quality, and safe to consume.”
State regulations forbid public consumption of cannabis in the form of smoke or smell, but the discrete consumption of cannabis beverages may be the answer to an industry problem that needs a path towards public consumption, Le Herbe claimed.
“Instead of creating cannabis clubs that allow smoking or vaping, we think it would be much easier to utilise the 650,000+ restaurants in the US and just add cannabis beverages to the menu”, said LaRoche.
© FoodBev Media Ltd 2017