Leaf Brands CEO, Ellia Kassoff, said: “Similar to our acquisition of Astro Pops, we plan to bring back both Wacky Wafers and Bonkers! in the next six months with the goal of bringing back both nostalgic candy brands just like fans remember. Both Wacky Wafers and Bonkers! are such iconic, classic candies and we can’t wait to bring these confectionery favorites back to their loyal fans.”
Wacky Wafers were circular pressed, tart, candy pieces shaped like an American half-dollar, and originally manufactured by the The Willy Wonka Candy Company. They were available in many different flavours such as banana, green apple, grape, cherry, watermelon, orange and strawberry. Wacky Wafers were discontinued after Nestle purchased the Willy Wonka brand in the early 2000s and changed their strategy.
Bonkers! candies made by Nabisco in the 1980s and 1990s until they were discontinued, were rectangular shaped candies with a fruity outside and a flavourful fruity centre filling. Flavours included grape, orange, strawberry, watermelon and chocolate.
“Our plan is to bring back both Bonkers! and Wacky Wafers by the end of 2012. Leaf’s major goal is to make sure the products are the same as consumers remember them before they left the market, but that can take some time,” said Kassoff.
Source: Leaf Brands
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