Availability in Target will increase from 170 to 453 locations, along with the addition of three flavors of 8-oz Lifeway Kefir four-packs to Target’s offerings.
Julie Smolyansky, Lifeway’s president and CEO, said: “The broader availability of Lifeway Kefir speaks to its growing popularity among consumers and the recognition of the need to offer healthy alternatives. This is a strong indication that distribution of our kefir products will continue to expand to new and existing customers.”
All Lifeway products are made from non-GMO, non-hormone milk from grass-fed cows. The plain varieties have no-added-sugar, while the flavoured kefir beverages are made with cane juice and less sugar than most other cultured dairy products, according to the company.
Source: Lifeway Foods
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