The programme aims to educate consumers about the importance of innovation, quality ingredients and expert craftsmanship to produce delicious dishes and products, such as premium Lindt chocolate.
The chocolatier is unveiling a series of educational vignettes starring Stone to show consumers the impact these elements have on everyday indulgences. Furthermore, to give chocolate lovers the opportunity to actually taste the difference for themselves, Lindt is sharing two million coupons for its products – including the company’s newest innovation, the Lindor Sea Salt truffle – via the company’s Facebook page.
“As a chef and chocolate lover, I know that extra touches, like high quality ingredients, can have a huge impact on the tasting experience,” said Curtis Stone. “I’m thrilled to partner with a company like Lindt that truly understands the importance of these subtleties and to educate people on how to experience expertly crafted products.”
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