Dairy Farmers of America (DFA) has launched a product line under its new Live Real Farms brand that combines both dairy milk with plant-based milk.
Dairy Plus Milk Blends features either a half-and-half combination of oat milk and dairy milk or almond milk and dairy milk.
The lactose-free range is available in five variants: dairy plus almond original, dairy plus almond unsweetened vanilla, dairy plus almond sweetened vanilla, dairy plus almond chocolate, and dairy plus oat original.
DFA said that with the range consumers will no longer have to choose between the nutrition and creaminess of real dairy milk or the versatility of plant-based alternatives.
“We absolutely understand that consumer tastes are always changing and that many people are enjoying the benefits of both dairy milk and plant-based alternatives,” said Rachel Kyllo, senior vice president of growth and innovation, Live Real Farms.
“We recognised an opportunity in the value-added milk category’s growth areas – products like lactose-free and flavoured milk – and created an option that offers the protein-packed goodness of pure dairy milk with the flavours and versatility of alternatives in one great-tasting beverage.”
Dairy Plus Milk Blends can be enjoyed just as traditional milk or plant-based alternatives would be – in a cold glass on its own, in coffee, in a smoothie or on top of cereal.
The range is currently available in Minnesota at a cost of $3.99 to $4.69 for a half-gallon, and will begin to expand across the US in early 2020.
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