Welsh water and mixer brand Llanllyr Source has launched its still and sparkling water in aluminium cans as it commits to a plastic-free future.
The cans have been released in a 330ml single-serve format with the look drawing inspiration from the classic Source glass water bottles.
To ensure no plastic is used in the primary or secondary packaging, the cans are distributed in recyclable cardboard boxes.
Llanllyr initially launched water in aluminium cans in 2009 in response to growing environmental concerns about plastic. However, following a trial, they were pulled from distribution in part due to an unfamiliarly by consumers with water products in cans.
“Given that our water comes from a sustainable source, we pioneered water in cans to ensure we had recyclable packaging,” said Llanllyr Source founder, Patrick Gee. “We felt we found a way into the convenience market that was consistent with the environmental principles that we have always committed to on our family-owned organic farm. However, ten years ago, the market was not ready and the cans did not translate into sales so we had to remove them from retail.”
He added: “Consumers are now much more familiar with beverages in cans including cold brew coffees, coconut waters and wine. The re-introduction of cans and the removal of plastic bottles from our range is just the beginning of the next chapter for Source. The time for change is now and as a brand we need to be more accountable and responsible.”
The single-serve cans are available in the UK and US with a suggested retail price of $1.29/£0.99. Llanllyr Source’s water and mixers are also available in 100% recycled and recyclable glass bottles.
© FoodBev Media Ltd 2020
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