The ice cream follows Only By Nature's existing offering of frozen yogurt.
Low-sugar frozen treat company Only By Nature has launched a new range of luxury vanilla ice cream in 79 Waitrose stores across the UK.
Building upon the brand’s existing frozen yogurt range, the product will be Only By Nature’s first ice cream. Each 900ml vanilla ice cream tub is free from added sugar and sweetened with stevia as an alternative to sugar. The ice cream is also made with real Devonshire clotted cream to create a wholesome, indulgent ice cream that is also gluten-free and vegetarian-friendly. Every 100ml serving contains just 66kcal.
The launch builds on the recent success of Only By Nature, which was awarded the accolade of best dairy product which is ‘free from’ at the World Dairy Innovation Awards earlier in the year.
It uses the only dairy in the UK which has a truly sustainable food loop; the farm and food waste is processed in an anaerobic digester to produce electricity for the dairy’s manufacturing processes and also turned into fertiliser to feed the grasses for the cows.
Only By Nature was founded last year as a low-sugar alternative to existing dairy products.
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