Lucozade launches two-flavour range of low-calorie drinks

Lucozade Ribena Suntory has unveiled plans to launch a new low-calorie range of Lucozade drinks to offer consumers a healthier option without compromising on taste.

Lucozade Zero will be available across all channels in orange and pink lemonade flavours from 2 May. It is set to revolutionise the market with its “disruptive” pack design and unmistakably refreshing flavour, making it a must-stock across all channels, the brand said.

Its development has been driven by the UK’s changing health agenda, with more than half of the soft drinks market now featuring low-calorie or calorie-free claims.

Lucozade Zero will be backed by a £5 million media campaign to support what is set to be its biggest product launch this year. In addition to a consumer media campaign designed to build awareness and drive footfall in store, there will be retail support across independents and grocery including point-of-sale material and eye-catching display units.

Lucozade Energy senior brand manager Charlotte Flook said: “We are really excited to be launching this innovative new drink. Lucozade Zero offers people the chance to enjoy two of their favourite flavours with lower calories. This new launch is another way that Lucozade Ribena Suntory is delivering on its ambition to reduce calories across its portfolio by 20%.”

Lucozade Zero will be available in 380ml price-marked and non price-marked bottles across wholesale and independents, and 500ml bottles within grocery and convenience, in addition to a 380ml multipack and 1 litre format.