Delivering the same taste and functionality as the Lucozade Energy core range, but containing half the amount of sugar, the new variant taps into the growing trend for reduced sugar products.
Corrine Hopwood, Lucozade marketing director, commented: “As category leaders we are very excited about the new launch of Lucozade Energy Reduced Sugar Cloudy Lemonade. We have identified a brand new opportunity in the market for a reduced sugar proposition within the energy category. Cloudy Lemonade also helps retailers to offer shoppers more choice.
Source: Lucozade Ribena Suntory
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