Lycored has developed a new lycopene seal reinforcing and strengthening the brands message to commitment for nutrition solutions.
The lycopene seal is ideal for use in the co-branding of finished products that contain Lycored’s lycopene for specific health benefits, including: skin health, heart health and eye health.
Zev Ziegler head of global brand and marketing at Lycored’s health nutrition division said: “Our new seal is a symbol of excellence, and a commitment that you’ll never get anything less from us.
“It’s a promise that we will never take shortcuts on the road to good health. It stands for our dedication to putting wellness first, and to demonstrating that our products will do everything that is promised.
“The new Lycored Lycopene seal represents all of our processes. It serves as a visual reminder that our products are made with the utmost care and deliver on their promises. We’re excited to share the news of this new mark, which we like to think of as a storytelling tool and a way to enrich the narrative our partners share with their customers.”
Lycored grows its own tomatoes in farms across the world and and after harvest, microencapsulates their lycopene to ensure optimal bioavailability. Natural lycopene such as Lycored’s is the only source of lycopene with a clinical backing.
© FoodBev Media Ltd 2021
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