The company’s new logo aims to portray a ‘vibrant, positive image and reflect the water’s health-giving properties’. Launched in 1996, it claims to reduce the signs of ageing by increasing skin hydration and reducing wrinkles.
According to its manufacturer, it has also been shown to have antioxidant effects that are beneficial for living cells, and anti-inflammatory qualities to help ease the symptoms of arthritis.
“We’re delighted with the new identity for Deeside Mineral Water, which gives the brand a modern feel and reflects the purity of the water,” said MD for Deeside, Martin Simpson. “Deeside has had a lot of publicity because of its proven anti-ageing effects, and we hope the new label will appeal to a wider audience than the earlier version.”
The water is supplied in a range of plastic and glass bottles across the UK and beyond. It has been served at the Houses of Parliament, the first minister’s residence, Balmoral Castle and the White House in Washington DC. The family-owned firm is based in Aberdeenshire in the UK.
Source: Deeside Water Company
© FoodBev Media Ltd 2024