This year, the donation from each pack is being increased from 2-5p across all pack variants and sizes to reach a £1m target to help tackle poverty across the UK and Africa.
Maltesers will be supporting Red Nose Day by encouraging people to ‘let your lighter side out’ which will involve social media activity and an on pack message asking people to ‘Help us raise £1m’.
The campaign will be supported by trade and consumer advertising, PR and in store POS activity.
Source: Maltesers
© FoodBev Media Ltd 2024