“Danio’s super thick texture has attracted a new kind of consumer to the yogurt aisle, especially younger people and some male consumers who previously thought yogurt wasn’t substantial enough for them,” said marketing director Blandine Stefani. “Danio’s delicious range of flavours mean it’s tasty as well as super thick, and its high protein content makes it a nutritious snack.”
The three new Danio formats will be available in all major UK supermarkets from this month, and RSP is 85p for a single pot.
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