If successful, the move will draw attention to the confectionery line, which includes gummy, fizzy, sweet, gumball and sour sweets fashioned into a range of shapes such as tennis balls, bears, shoes, sunglasses, lips, sea creatures and fruits.
Chandresh Patel, MD of Empire Foodbrokers (distributors of Sugarpova in the UK), said: “Following the successful listing of Sugarpova in Selfridges earlier this year, we anticipate this latest PR move will drive further demand and excitement around the range.”
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