M&M’S Brand will donate $500,000 to Habitat for Humanity International to help fund the construction of homes through a series of programs in 2013, including a volunteer initiative which will encourage fans of the brand to donate 1.5 million minutes (25,000 hours) of their time and talents at Habitat for Humanity’s home construction sites in the US.
Roy Benin, chief consumer officer, Mars Chocolate North America, said: “We know our fans are passionate about our brand but also about helping their neighbours. This year-long campaign is designed to leverage those passions to truly help make America better.”
Source: Mars
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