Mars has expanded its Snickers portfolio with the permanent release of its white chocolate variety in the US.
The new product joins other Mars Wrigley brands entering the white chocolate trend, including M&M’s and Twix.
Snickers White features the same ingredients as its original bar – peanuts, nougat and caramel – but is covered in ‘rich, white chocolate’.
The variety was previously sold for a limited time but will now return to shelves as a permanent addition to the Snickers portfolio.
“We received a resounding positive response from fans when we launched Snickers White as a limited edition offering last year,” said Josh Olken, brand director of Snickers.
Olken added: “As we continue to see the demand for white chocolate grow, we’re excited to present this new take on our classic snickers for more fans to enjoy.”
Earlier this year, the confectionery company launched a limited-edition pecan flavour in its Snicker portfolio.
Snickers White will begin rolling out nationwide in January 2020 in both single and share sizes.
© FoodBev Media Ltd 2020