Mars has unveiled its Goodness Knows snack bars in the UK made with fruit, whole nuts, rolled oats and dipped in dark chocolate.
Available in shops from August, the product represents Mars’s biggest product launch for 20 years when the Celebrations collection was released.
The Goodness Knows range will be available in three flavours: cranberry and almond; blueberry, almond and apple; and peanut and almond.
In an attempt to boost sales, Mars will spend £4.6 million on advertising and sampling activity.
The new product is a response by Mars to changing consumer trends towards healthier snacking. It has just 160 calories and is made with no artificial colours, flavours or preservatives.
Michele Oliver, vice president, marketing at Mars Chocolate UK, said: “Goodness Knows has been created to fit in with people’s busy lifestyles, coming in four snackable squares that can be enjoyed all at once or eaten throughout the day.
“However, it is not just snacking on the go, consumers increasingly want products that match the values they live by, and this is where Goodness Knows comes in.
“Not only is Goodness Knows a great-tasting treat, it provides the consumer with that little bit more – a product that can help to spread a little bit of goodness in their communities by giving back to good causes in a small way.”
Mars said it will channel 10% of all sales profits to a Goodness Knows fund that will support community projects and local initiatives.
© FoodBev Media Ltd 2017