Mars unveils vegan versions of Bounty and Topic chocolate bars

Mars has expanded its range of vegan and gluten-free chocolate with the introduction of Bounty Vegan and Topic Vegan in the UK.

The vegan Bounty alternative is a combination of rich cocoa and diced coconut, blended with almond paste. Meanwhile the vegan Topic bar combines hazelnut paste and rich cocoa with whole hazelnuts.

The new products come after Mars launched a vegan Galaxy chocolate range in 2019, as the company continues to capitalise on growth in the free-from chocolate confectionery category.

“We are so pleased to be offering more consumers the opportunity to try our brands. Galaxy Vegan has proved incredibly popular and we believe that Topic Vegan and Bounty Vegan will add something excitingly different to the free-from category,” said Michelle Frost, general manager at Mars Chocolate Drinks & Treats.

Registered with The Vegan Society, each 100g chocolate bar can be purchased at Morrisons stores now for an RRP of £3. Bounty Vegan will also roll out in Asda from the end of January.