McCall Farms has launched a new brand of ready-to-eat beans, available in Sonoco’s TruVue see-through cans.
The Glory Farms slow-cooked vegetables have been introduced exclusively in over 400 Harris Teeter and Ingles grocery stores in the southeast and mid-Atlantic states of the US.
They include garbanzo beans, pinto beans, green lima beans, light red kidney beans, dark red kidney beans, great northern beans, and blackeye peas.
An ideal accompaniment to main dishes, they are slow-cooked using a process that takes three times longer than the normal canned vegetable cooking process, and locks in more of the flavours. In addition, the pop-top can adds convenience to the brand’s value offering, McCall Farms said.
“Our new see-through can is the most notable innovation in canned vegetables since canning was invented in the early 1800s,” said Woody Swink, senior vice-president of sales and marketing for McCall Farms. “Consumer testing was tremendous and the response at retail has been terrific. Being able to see the vegetables says [that they will be] ‘fresh’, but also gives consumers a sense of trust because they can see what they are buying.”
Tom Outlaw, vice-president of procurement for Ingles Markets, added: “Glory Farms’ new clear can brings much needed excitement to the canned vegetables aisle of the store. There’s a lot of packaging innovation on the perimeter of the grocery store but nothing new in canned goods. McCall Farms’ commitment to packaging innovation is a big plus for the category.”
Last week, South Carolina-based Sonoco announced that it had acquired Peninsula Packaging for $230 million.
© FoodBev Media Ltd 2020
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