Developed for kids ages 6-14, the new programme underscores the company is encouraging a balanced approach to nutrition and activity.
Kevin Newell, McDonald’s global chief brand officer, said: “With today’s busy lifestyles, making play a priority has never been more important and we are committed to being part of the solution.
“The McDonald’s Champions of Play programme will be the largest kids and family outreach in our Olympic history, designed to connect millions of kids to the Games and inspire the power of play in communities around the world.”
On-Site at the London 2012 Games Through the Champions of Play programme, McDonald’s will bring nearly 200 kids from more than 34 countries to London. Participants will attend Olympic sporting events, meet athletes and tour cultural sights.
Source: McDonald’s
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