The launch begins this week in the US and will continue rolling out worldwide through 2013, with the text being translated into 18 different languages.
The new packaging is designed to communicate brand stories in an engaging and modern way. A blend of text, illustrations and a QR code will deliver interesting facts about the brand and make nutrition information easily accessible from mobile devices.
“Our new packaging is designed to engage with customers in relevant ways and celebrate our brand,” said Kevin Newell, McDonald’s chief brand officer. “Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”
Source: McDonald’s
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