MegaMex Foods has announced the launch of a new line of refrigerated avocado dips and spreads called Wholly Simply Avocado.
The company, which also makes Wholly Guacamole, aims to eliminate the waiting time for avocados to ripen with the range, which is made using Hass avocados.
Wholly Simply Avocado is said to be an ideal pairing for toast, finger foods, or as a topping on salad. The five varieties are: sea salt, garlic herb, roasted red pepper, jalapeño lime, and just avocado.
Diana De Loza, innovation manager at MegaMex Foods (a joint venture between Hormel and Herdez Del Fuerte), said: “Because of its great taste and corresponding nutrition benefits, people all across the US want to eat more avocado, but often struggle with the reality of finding a perfectly ripe one.
“The Simply Avocado brand offers a simple and convenient solution for enjoying real avocado as a spread, topping or dip. With no need for mashing or preparation, there’s no hassle or fuss – just open the package and let the enjoyment begin.”
The new range is now available in the US with a recommended retail price of between $3.68 and $4.19. The products are packaged in premium peel-back trays with lids, allowing for easy storage and usage in multiple snacking occasions.
© FoodBev Media Ltd 2021
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